Ken Martin is the Executive Director for the Sports and Entertainment and Consumer Industry globally at Cisco. In this role, Ken is responsible for accelerating the development and adoption of Cisco solutions in Retail, Hospitality, and Sports and Entertainment.
Cisco has identified the Consumer industries as one of the top market adjacencies, representing a nearly $2B market opportunity. As Executive Director, Ken oversees the team responsible for the business development, management, marketing, and architecture of Cisco solutions that are transforming the guest / fan experience in the Consumer industries.
Ken joined Cisco in 2005. He is a principal founder of the Sports and Entertainment Solution Group (SESG), establishing a vertical focused on driving Digital Transformation in the Sports and Entertainment industry through the innovation and development of solutions tailored to meet the unique needs of sport and entertainment venues around the world.
Ken’s experience and proven leadership have been instrumental to the success of SESG at Cisco. Specifically, Ken’s industry knowledge and insights resulted in the incubation and development of a number of Cisco solutions including the Cisco Connected Stadium architecture, Cisco High-Density Wi-Fi, Cisco StadiumVision™, and Cisco StadiumVision Mobile. His business development expertise and customer-centric strategy led to 20 consecutive, record-breaking quarters of growth - making it one of the most success verticals at Cisco. Since 2007, Ken has grown the vertical from sub $1M annually, to a finish over a half a billion dollars in less than 10 years.
His responsibilities now extend to the adjacent markets, including Retail and Hospitality.
Ken has been a key member of a variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, Connected Real Estate, and Safety and Security Market Adjacencies. As part of these internal councils and boards, Ken has played a pivotal role in setting the vision and strategy for Cisco in these key Market Adjacencies.
Ken has more than 20 years of professional sales experience in the high-tech industry. Prior to the Sports and Entertainment Solutions Group, Ken served in other key leadership positions, including the management of some of Cisco’s largest Public Utility and highest growth accounts. Prior to joining Cisco, Ken managed global enterprise theater (GET), multi-national, and global accounts teams at EMC Corporation.