Omnichannel is a word we’ve heard tossed around the industry, but what does it really mean? Some years ago, in-store was the only channel, then we moved into multi-channel, and now it seems omnichannel is the way to go.
In this conversation, we’ll hear from industry gurus about the evolution of retail experiences through an omnichannel lens. One might think winning the purchase is easier than ever with retailers having exposure on so many platforms, but it turns out the omnichannel strategy presents a unique set of challenges. Studies have shown that consumers behave differently across platforms; TLDR we have different habits for in-store, online, and mobile consumption.
Join us to learn about which technologies are supporting the omnichannel approach, how 5G is opening up a world of consumer insights, and how retailers can utilize those takeaways to curate a compelling brand experience across verticals.
Once you RSVP you will receive the attendee link.
We look forward to seeing you there.