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An Evolving Retail Revolution: Gen Z and Beyond

Gen Z: Leading a Retail Revolution
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November 18, 2020
2:00 pm
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Description:

Gen Z is categorized as the first digitally-native demographic, and whether they realize or not, they’re setting the pace for online engagement. Nearly 45% of Gen Z-ers admit they are online “almost constantly” and the remaining 55% are online for 10+ hours a day.   Retail is taking note, and rightfully so. Gen Z represents 40% of consumers in the U.S. and they control $143 billion of our country’s spending power. 

With COVID-19 nudging everyone deeper into the digital, Millennials and Baby Boomers are beginning to mirror the Z-ers. To adapt, retailers are looking to Gen Z for insights, closely monitoring their patterns and online behavior.

Where other generations consider technology a tool at their disposal, Gen Z approach it as an extension of themselves, navigating the digital landscape just as often as the physical. With this, comes a slew of new trends: an uptick in social media shopping, a call for radical transparency, and the emergence of community commerce: a hybrid of community, entertainment, and consumerism.

Join us as we explore how this generation is reshaping retail, what they’re expecting from the industry, and how 5G technology will help brands keep up with Gen Z demands.

Meet The Panelists:
Daniel Folkman
VP Strategy & Chief of Staff
goPuff

As VP of Strategy & Chief of Staff at goPuff, Daniel Folkman leads goPuff’s Strategy group and expansion into New Verticals and Strategic Initiatives, capitalizing and expanding on goPuff’s last-mile logistics network. In his role, Folkman also oversees Communications at goPuff and serves as Chief of Staff to goPuff’s co-founders and co-CEOs. Since joining goPuff, Folkman established and scaled the company’s Business and Communications functions and helped develop goPuff’s Operation and Brand departments, leading the development of strategic partnerships with the world's largest brands, such as Coca Cola, The Hershey Company, Mastercard and Chase while leading the innovation of new media offerings. Prior to joining goPuff, Folkman spearheaded Business Development at Sumpto, a marketing and insights platform for the college demographic. Folkman serves on the Young Whitman Advisory Council for the Whitman School of Management at Syracuse University, his alma mater.

Hana Ben-Shabat
Founder
Gen Z Planet

Hana Ben-Shabat is the Founder of Gen Z Planet, a research and advisory firm dedicated to the next generation of culture creators, employees and consumers, and is the author of a forthcoming book─ Gen Z 360. Known for her creativity, expertise and insights, Hana is an award-winning management consultant

whose thought leadership in retail got her named as one of the ‘Top 25 Consultants’ by Consulting Magazine.

In her ‘previous life’, Hana was a partner and board member of global management consulting firm Kearney, where she advised C-level executives in the retail and consumer related industries on issues of corporate strategy, organizational effectiveness and profitability improvement. Before that she held several marketing positions with Israeli tech companies.

Richard Benjamin
Director Retail Experience
Verizon

Richard is the Director of Retail Experience at Verizon, helping to build a center of excellence with a team responsible for the holistic customer experience at our retail stores. He has a passion for retail marketing and customer experience with an ability to blend strategy and creative along with flawless execution to deliver for the customer and business goals. Prior to Verizon, Richard led McCann Erickson’s Worldgroup Retail Unit focusing on Verizon Retail for both wireless and wireline businesses. He also served at Wunderman and Havas (MVBMS) delivering major retail marketing programs for some of the best brands such as Volvo Cars, Intel, Citibank and Dunkin Donuts.

Cynthia Slowik
Brand Ambassador
Verizon 5G Labs

Cynthia Slowik is the Brand Ambassador for the 5G Lab in NYC. She’s responsible for live virtual event programming, innovation workshops, and supporting co-creation initiatives across the NYC and Verizon innovation ecosystem. Most recently she executed an event series partnership with WXR to highlight relevant XR topics in a variety of virtual platforms.  Notable work achievements from producing NYCxDESIGN, New York City’s official Design ‘Week’ and an active mentor for several highly-regarded tech accelerators such as Barclay's Accelerator, powered by Techstars and hardware tech Futureworks incubator programs.

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Details:
November 18, 2020
2:00 pm
REGISTER HERE:
RSVP
Private Event:
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JOIN US HERE:
LINK TO WEBINAR
Did you miss it?
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Did you miss it?
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