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Beyond 2D: The Rise of Immersive Commerce

Beyond 2D: The Rise of Immersive Commerce
Details:
December 9, 2020
2:00 pm
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Description:

Now more than ever, consumers miss in-person shopping. They miss browsing beyond the 2D limitations of smartphones and laptops. Cue, immersive commerce.


Brands are exploring new ways of bringing consumers closer to the in-store experience, blending physical and virtual experiences with XR technology—think holographic product images, and handsfree, headset shopping. The rollout of immersive commerce was already underway, and COVID-19 has only heightened the demand.


The retail industry is getting a serious shake up, and we’re uncovering what technology brands will need in order to keep up, along with how 5G is a key component in leveraging consumer insights.


Join us as we hear from industry experts about the future of immersive commerce. We're exploring what immersive technology retailers have already adopted, which retail categories are seeing results from its implementation, and how this could change consumerism for years to come.


Once you RSVP you will receive the attendee link. We look forward to seeing you there!

Meet The Panelists:
Neha Singh
Founder & CEO
Obsess

Neha Singh is the Founder & CEO of Obsess, an experiential e-commerce platform enabling brands to create visual, immersive, branded online shopping experiences. She was previously the Head of Product at Vogue, where she was responsible for the product strategy and technology execution of Vogue’s digital business including content products, ad products and distribution platforms. Prior to that, Neha was VP of Product and Engineering at AHAlife, an e-commerce startup for luxury lifestyle products. Neha began her career at Google, where she was a Software Engineer and Tech Lead for 5 years and worked on Google AdWords and Google News. She holds an undergraduate Computer Science degree from The University of Texas at Austin and a graduate Computer Science degree from MIT

Sreenivas Rachamadugu
VP, Commerce Engineering
Verizon Media

Technology executive and general manager with experience establishing global partnerships, delivering top line growth, managing global P&Ls and launching new services. Operational excellence and agile practitioner with a track record of building high performance global teams, aligning organizations towards corporate objectives and translating technology advancements into market differentiators.

Innovator. Awarded 15 patents for innovations in IT services, digital media and advertising.

Neil Redding
Founder and CEO
Redding Futures

Neil Redding is Founder and CEO of Redding Futures—a boutique consultancy that enables brands and businesses to engage powerfully with the Near Future. His rare multidisciplinary perspective draws on the craft of software engineering, the art of brand narrative and expression, and the practice of digital-physical experience strategy. Prior to founding Redding Futures, Neil held leadership roles at Mediacom, Proximity/BBDO, Gensler, ThoughtWorks and Lab49. Neil co-founded, curates and writes at Near Future of Retail.

Joshua Ness
Senior Manager
Verizon 5G Labs

Joshua Ness is a Senior Manager with Verizon's 5G Labs in New York City. He partners with enterprise, startups, and academic teams to drive innovation around 5G and co-create new 5G concepts that take advantage of complementary technologies like spatial computing, edge computing, and computer vision. Joshua sits at the intersection of the application of emerging technology and of the actual nitty-gritty under the hood that makes the technology work. He uses this to create compelling stories that use historical contexts combined with current and future technology advancements in order to educate, inspire, and connect the dots for individuals and businesses.

Our Partners:

Verizon 5G Labs

Verizon's 5G Labs works with startups, academia and enterprise teams to build a 5G-powered world. We work on 5G trials, hackathons, industry partnerships, prototyping challenges and more.

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NYFTL

The New York Fashion Tech Lab is a community-driven, relationship building, collaboration, and business development platform.  The nonprofit program was co-founded by Springboard Enterprises and key fashion retailers to support women-led companies that have developed innovations at the intersection of fashion, retail, and technology.

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Details:
December 9, 2020
2:00 pm
REGISTER HERE:
RSVP
Private Event:
JOIN OUR NEWSLETTER
JOIN US HERE:
LINK TO WEBINAR
Did you miss it?
VIEW RECAP
Did you miss it?
VIEW RECAP